How to promote a coupon code?

Unlocking the Power of Coupon Codes: Five Strategies for Marketing Success

Coupon codes are a tried-and-true marketing tactic, but to truly stand out, a strategic approach is essential. Here’s how to elevate your coupon marketing game:

Single-Use Codes for Enhanced Tracking: Using unique, single-use promo codes provides invaluable data. Track which channels and campaigns are driving the most conversions, revealing what resonates most with your audience. This granular data informs future strategies for optimal ROI.
Personalization for Maximum Impact: Generic coupons lack the punch of personalized ones. Tailor your offers based on customer purchase history, browsing behavior, or even demographic data. A personalized offer feels exclusive and increases the likelihood of redemption. This strategy can also lead to increased customer lifetime value.
Urgency Drives Action: Create a sense of urgency by setting expiration dates or limited-quantity restrictions. Phrases like “limited-time offer” or “while supplies last” trigger immediate action, preventing potential customers from delaying their purchase.
Gamification for Engagement: Introduce an element of fun! Spin-the-wheel games, scratch-off coupons, or even social media contests that unlock discount codes transform a simple discount into an engaging experience. This boosts brand interaction and encourages sharing.
Leverage Influencer Marketing: Partner with relevant influencers to promote your coupon codes. Their established audience trusts their recommendations, leading to greater reach and credibility. Choose influencers whose values align with your brand for authentic promotion. This is particularly effective for reaching niche markets.

Beyond the Basics: Unique Promotional Strategies

While coupon codes are effective, consider innovative approaches to maximize their impact. Bundling offers, tiered discounts based on purchase value, or offering exclusive early access to sales with unique codes all contribute to a more comprehensive marketing strategy. The key is to consistently innovate and analyze what resonates with your customer base to continuously improve your coupon marketing efforts.

How to hunt for coupon codes?

Hunting for coupon codes is a serious hobby for savvy shoppers like myself. It’s not just about clipping coupons from the Sunday paper anymore – it’s a multi-faceted approach.

Loyalty Programs are Key: Don’t underestimate the power of store rewards programs. Many offer exclusive discounts and coupons directly through their apps or emails. I actively participate in at least five, focusing on stores I frequently shop at. Stacking their offers with manufacturer coupons is where the real savings are.

Manufacturer Coupons: These are gold. Websites like Coupons.com, RetailMeNot, and SmartSource are my go-tos. I also check directly on manufacturers’ websites – they often have printable coupons or digital codes for their products. Don’t forget to look for them on product packaging itself.

Online Treasure Hunting: Retailer websites and apps are treasure troves. Look for dedicated “coupons” or “deals” sections. I often find better deals online than in-store.

Beyond the Obvious:

Browser Extensions: Extensions like Honey and Rakuten automatically scan for coupon codes at checkout. They’ve saved me a significant amount over the years.
Social Media: Brands frequently announce promotions and release exclusive codes on social media. Following your favourite brands on platforms like Facebook and Instagram is worth it.
Email Subscriptions: Sign up for email newsletters from your favorite stores. They often send exclusive coupons to subscribers before making them public.
Cash Back Apps: Apps like Fetch Rewards and Checkout 51 offer cash back on specific products, essentially acting as digital coupons.

Strategic Shopping:

Plan Your Shopping List: Knowing what you need beforehand lets you target specific coupons and maximize savings.
Check Expiration Dates: Coupons have expiration dates; use them before they expire.
Understand Coupon Terms: Carefully read the terms and conditions of each coupon. Some have limitations on quantity, purchase requirements, or item exclusions.

Don’t Forget the Old School Methods: While digital coupons dominate, checking the Sunday newspaper and weekly store ads (even if it’s online) can still uncover hidden gems.

What is a coupon marketing strategy?

Coupon marketing is a fantastic way for businesses to boost sales, and as a frequent buyer of popular items, I’ve experienced its effectiveness firsthand. It’s more than just a simple discount; it’s a strategic approach leveraging the psychology of saving money. Companies strategically choose which products to discount, often focusing on slower-moving inventory or introducing new items. This makes the offer feel even more valuable.

Beyond the immediate savings, successful coupon campaigns often build brand loyalty. A positive experience from using a coupon—easy redemption, a good product—increases the likelihood of repeat purchases. Furthermore, coupons often encourage customers to try new products or explore different aspects of a brand’s offerings they might not have otherwise considered.

I’ve noticed various types of coupons, including printable coupons, digital coupons accessible through apps or websites, and even in-store coupons presented at the checkout. The variety keeps the strategy fresh and engages customers on multiple levels. The best coupon strategies integrate seamlessly into a wider marketing plan, combining email campaigns, social media promotions, and loyalty programs to maximize impact.

For savvy shoppers like me, monitoring coupon availability and stacking discounts (combining multiple coupons or discounts) is key to maximizing savings. It’s a valuable tool that empowers consumers to make informed purchasing decisions and get the best value for their money.

How do people get coupons for extreme couponing?

Extreme couponing, the art of slashing grocery bills, relies heavily on strategic sourcing. Forget haphazard clipping; successful couponers utilize a multi-pronged approach. Coupon aggregator websites act as central hubs, compiling offers from various sources. These sites often feature search functions, allowing you to find coupons for specific products. Don’t underestimate the power of traditional methods: retailer circulars, often found in Sunday newspapers or online, frequently contain manufacturer coupons. Local newspapers and flyers also yield valuable discounts.

However, mastering extreme couponing isn’t simply about accumulating coupons. Understanding store coupon policies is critical. Each retailer has its own rules regarding combining manufacturer and store coupons, the number of identical coupons allowed per transaction, and the acceptance of expired coupons. This knowledge prevents disappointment at the checkout. For instance, some stores allow stacking coupons (combining manufacturer and store coupons for the same item), while others have strict limits on the quantity of a single item you can purchase at a discounted price.

Finally, maximizing savings goes beyond physical coupons. Cash back apps like Ibotta offer an additional layer of savings. These apps often provide rebates on specific items, stacking with traditional coupons for even greater discounts. Remember to check the app’s terms and conditions for payout thresholds and other details. By strategically combining these methods—coupon aggregators, printed coupons, store policies, and cash back apps—couponers drastically reduce their grocery expenses. Combining manufacturer and store coupons (stacking) can lead to significant savings, potentially even free groceries.

How do you coupon efficiently?

Okay, so you wanna be a couponing queen? First, you NEED a killer coupon database – I swear by Coupons.com and RetailMeNot, but explore! Then, forget just *one* coupon – stack those bad boys! Manufacturer’s coupon PLUS store coupon? That’s a jackpot, baby! And don’t even THINK about skipping the browser extensions – they automatically find deals for you. Seriously, it’s like magic.

The fine print? Yeah, read it, but don’t let it scare you. It’s all about the loopholes! Learn your store’s coupon policy inside and out; this is where the REAL money is. I’m talking double-coupon days, and those sneaky ‘buy one get one’ deals that often work with coupons! Make a shopping list, obviously, but use those amazing price-matching apps! They’re lifesavers.

Strategic couponing is where the pros separate from the posers. Don’t just grab any coupon – target items you actually *need*. And learn to identify “filler” items – the cheap stuff they load up the endcaps with to incentivize bigger buys. Grab a few of those with coupons to max out your savings. Stock up on staples when they are deeply discounted – this isn’t about needing it NOW, it’s about stocking up for the future. Sometimes, waiting for the right moment is better than snapping up a discount today.

What is the secret to extreme couponing?

The secret to extreme couponing isn’t just about finding the best deals; it’s about strategic purchasing. Focus on items you regularly use and consume. This prevents accumulating unwanted goods, a common pitfall for novice extreme couponers. Stockpiling is key, but only for items with a long shelf life and consistent usage in your household. Mastering the art of coupon stacking (combining manufacturer coupons with store coupons and sales) exponentially increases savings. Pay close attention to unit price calculations to ensure you’re getting the true best deal, not just the biggest discount percentage. Utilize loyalty programs and store apps for extra savings and personalized offers. Finally, become familiar with your local stores’ coupon policies and sales cycles to maximize efficiency. Knowing when and where to shop is as important as the coupons themselves.

How do coupons attract customers?

Coupons are a powerful tool for boosting gadget and tech sales. They incentivize purchases by offering discounts or special offers, directly impacting the bottom line. This translates to increased revenue and improved sales figures, crucial metrics for any tech retailer.

Driving Customer Acquisition: Coupons are excellent for attracting new customers. Think about including them in online advertising campaigns or partnering with tech review sites for exclusive offers. A well-structured coupon campaign can significantly increase brand awareness and generate leads.

Increasing Customer Retention: Loyalty programs often incorporate coupons as a reward mechanism. Rewarding repeat customers with exclusive discounts fosters brand loyalty and encourages them to return for future purchases. Consider offering birthday discounts or exclusive deals for newsletter subscribers.

Strategic Couponing: Don’t just slash prices randomly. Target specific products – maybe those with slower-than-expected sales – or specific customer segments. This allows for more control over profitability and minimizes unnecessary margin erosion.

Mitigating Risks: The potential downside is reduced profit margins. To counter this, focus on high-margin items for coupon promotions, or set minimum purchase values to ensure a reasonable profit despite the discount. Analyze coupon performance data to see which campaigns are most effective and adjust your strategy accordingly.

Attracting the Right Customers: While coupons attract bargain hunters, they can also attract genuine customers interested in your tech offerings. By segmenting your audience and tailoring coupon campaigns, you can focus on attracting customers more likely to make repeat purchases and become loyal brand advocates. For example, offer exclusive coupons to those who engage with your social media.

Analyzing Results: Track key metrics such as conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV) to measure the effectiveness of your coupon marketing strategies. This data-driven approach helps you optimize your campaigns for maximum impact.

What increases coupon rate?

As a frequent buyer of popular discounted items, I’ve learned that a coupon’s interest rate, or coupon rate, is largely determined by two key factors:

Prevailing Interest Rates: Think of it like this: if interest rates are high across the board (banks offering high savings rates, etc.), companies issuing bonds (which have coupon rates) need to offer a competitive rate to attract investors. Higher prevailing rates mean higher coupon rates. Conversely, low prevailing interest rates generally lead to lower coupon rates.

Example: If government bonds are yielding 5%, a company issuing a similar bond will likely need to offer a coupon rate near or above that to be attractive.

Issuer’s Creditworthiness: This refers to how likely the company issuing the bond is to repay its debt. A company with a strong credit rating (like a well-established corporation) can offer a lower coupon rate because investors see less risk. Conversely, a company with a weaker credit rating (higher risk of default) will need to offer a higher coupon rate to incentivize investors to take on that extra risk.

Higher Risk = Higher Reward (for investors): A higher coupon rate compensates investors for the increased chance the issuer might not be able to repay the bond.
Lower Risk = Lower Reward: A lower coupon rate reflects the reduced risk associated with a financially stable issuer.

What are the 4 promotion strategies?

As a loyal customer of popular brands, I’ve noticed four key aspects driving successful product launches and sustained market presence: These aren’t just marketing buzzwords; they directly impact my purchasing decisions.

Product: A compelling product is paramount. It needs to solve a problem, offer unique value, and consistently deliver on its promises. I’m less likely to repurchase if the quality dips, no matter how clever the marketing. Think about the innovation Apple brings to its products – that’s a strong product strategy.

Price: Value for money is crucial. A product might be fantastic, but if it’s overpriced compared to competitors offering similar features, I’ll look elsewhere. Effective pricing strategies consider production costs, market competition, and perceived value to the customer. Subscription models, for example, are a smart pricing tactic that many companies use.

Place: Accessibility matters. A great product at a great price is useless if it’s difficult to find. Convenient online ordering, widespread retail availability, and strategic placement within stores all contribute to a positive buying experience. Companies using omnichannel strategies usually achieve this.

Promotion: This is where the marketing magic happens. Effective promotion isn’t just about flashy ads. It encompasses:

Advertising: TV commercials, social media campaigns, and print ads all play a role.
Public Relations: Building positive brand image through press releases, sponsorships, and influencer collaborations.
Sales Promotions: Discounts, coupons, loyalty programs—incentivizing purchases. I appreciate these especially.
Direct Marketing: Targeted email campaigns and personalized offers. This feels more genuine.

Mastering these four elements – product, price, place, and promotion – is what separates successful brands from the rest. It’s a holistic approach that creates a satisfying customer journey, leading to repeat business and brand loyalty.

How to be a coupon master?

Becoming a coupon master is all about maximizing savings! Start by building a solid foundation: find a comprehensive coupon database – websites and browser extensions are your best friends. Don’t just collect; strategically stack manufacturer’s coupons with store coupons for maximum impact. Always read the fine print – expiration dates, restrictions, and exclusions are crucial.

Master your store’s coupon policy. Knowing their rules on combining coupons, doubling coupons, and accepting printable vs. digital coupons is key. Create a detailed shopping list based on sales and available coupons; don’t impulse buy! Leverage couponing apps; many offer rebates and personalized deals. Organize your coupons digitally or physically – whatever works best for you.

Look beyond the obvious. Explore cashback websites and apps that offer further discounts or rewards on your purchases. Target specific sales events and holidays when stores offer bigger discounts and more coupon opportunities. Join store loyalty programs to access exclusive coupons and deals. Don’t forget about subscription boxes – some offer substantial discounts with coupons.

Finally, patience and persistence are vital. Finding the perfect coupon combination takes time and effort, but the savings are well worth it. Become a savvy shopper by always comparing prices and seeking out the best deals; don’t be afraid to switch stores if another one offers better deals with your coupons.

What are the 3 P’s of promotional strategy?

As an online shopper, I see the 3 Ps of promotional strategy – Push, Pull, and Profile – playing out constantly. A Push strategy is like when a brand floods my inbox with ads for a product I might not even know I need. They’re *pushing* it on me. Think aggressive sales emails, targeted social media ads, or retailer promotions. The brand is essentially paying to get their product in front of me. This can sometimes feel intrusive, but if the product is genuinely useful and the ad creative is good, it can work.

Then there’s the Pull strategy. This is all about creating such a buzz and desire for a product that *I* go looking for it. This is often driven by strong branding, influencer marketing, viral campaigns, and really compelling content. Think of a trending TikTok product or a highly anticipated product launch generating lots of organic social media conversations. I actively seek out the product because I want it, not because it’s being forced on me.

Finally, the Profile strategy is all about understanding and targeting *me*. It’s about building a detailed customer profile based on my online behavior, purchase history, and demographics. This allows brands to tailor their messaging and offers to my specific needs and preferences.

Example: A clothing brand might use my past purchases to suggest similar items or offer personalized discounts. This feels less pushy and more helpful.

Effectively, a balanced approach combining Push, Pull, and Profile strategies leads to the best results. Over-reliance on any one can be detrimental. For example:

Too much Push: Leads to ad fatigue and annoyance. I might even actively avoid brands that are too aggressive.
Too much Pull: Can be expensive and may not reach a wide enough audience, especially for newer brands.
Ignoring Profile: Leads to generic marketing that is ineffective and fails to connect with individual customer needs.

How do I become an extreme couponer?

Extreme couponing is a skill honed over time, not a quick fix. Mastering it requires dedication and strategic thinking. Let’s break down the key elements:

1. Understanding Coupon Types: The foundation lies in recognizing the difference between manufacturer coupons (issued by the product maker, often offering bigger discounts) and store coupons (issued by the retailer, usually for a specific store). Understanding their stacking potential (using both types simultaneously for maximum savings) is crucial. Don’t overlook digital coupons available through store apps or websites – they’re often overlooked but can be incredibly valuable.

2. Mastering the Coupon Hunt: Finding coupons is a multi-pronged approach. Don’t just rely on newspaper inserts. Explore:

Manufacturer websites: Many brands offer printable coupons or digital downloads directly.
Retailer websites and apps: Check your favorite stores’ loyalty programs and apps for digital coupons and personalized offers.
Couponing websites and apps: Several websites and apps aggregate coupons from various sources, saving you significant time.
Social Media Groups: Dedicated couponing groups on Facebook and other platforms often share deals and tips.

3. Deciphering Store Policies: Each store has its own rules regarding coupon usage. Thoroughly understand their policies on stacking coupons, doubling coupons, and using competitor coupons before you shop. This knowledge is paramount to avoid disappointment at checkout.

4. Strategic Coupon Organization: Chaos equals lost savings. Invest time in organizing your coupons. Consider:

Categorization: Sort by product category, expiration date, and type (manufacturer/store).
Digital Organization: Utilize a digital coupon organizer app or spreadsheet to track digital and printable coupons.
Filing System: Use binders, folders, or other systems to keep physical coupons organized and easily accessible.

5. Strategic Shopping and Savings: Simply having coupons doesn’t guarantee savings. Plan your shopping trips strategically:

Meal planning: Create a weekly menu based on sale items and coupons.
Stockpiling: Only stockpile non-perishable items that you use regularly and have long expiration dates.
Flexibility: Be willing to substitute brands or products if a better deal is available.

What is one of the fastest growing forms of couponing?

One of the fastest-growing forms of couponing is undoubtedly promo codes. The explosion of e-commerce has fueled their popularity, making them a digital darling in the discount world.

Their speed and ease of use are key factors in their success. Unlike traditional paper coupons requiring printing, downloading, and potentially carrying around, promo codes are instantly accessible. Simply copying and pasting a code at checkout is significantly faster and more convenient. This seamless integration with online shopping platforms is a major advantage.

The convenience extends beyond speed. Consider these benefits:

No physical clutter: No more overflowing coupon organizers!
Easy stacking: Many online retailers allow you to combine promo codes with other offers, maximizing savings.
Targeted discounts: Promo codes often target specific products, customer segments, or even limited-time promotions, providing a more personalized shopping experience.
Automated tracking: E-commerce platforms can easily track promo code usage, providing valuable data for marketing analysis and future campaigns.

Furthermore, the technical infrastructure supporting promo codes is constantly evolving. Many platforms offer features like:

Automated promo code generation: Creating and managing numerous codes is streamlined, saving businesses time and effort.
Integration with loyalty programs: Promo codes can be integrated into loyalty programs, rewarding returning customers and fostering brand loyalty.
Sophisticated analytics: Track which codes are most effective, when and where they are used, and optimize future campaigns based on real data.

This combination of user-friendliness and advanced technological capabilities explains why promo codes are quickly becoming the dominant force in the couponing landscape.

How do you become a master couponer?

Becoming a master couponer is all about maximizing savings in the digital age. It’s less about clipping paper coupons and more about strategic online shopping.

Finding Deals Starts Online:

Coupon Databases and Browser Extensions: These are your best friends! Many websites and browser extensions automatically search for and apply available coupons at checkout. Explore options like Honey, Rakuten, or specialized coupon sites for your favorite stores. Don’t forget to check the retailer’s website directly – they often have exclusive online-only deals.
Price Comparison Websites: Use sites like Google Shopping or price comparison engines to find the absolute lowest price before even considering coupons. This ensures you’re truly maximizing your savings.

Smart Shopping Strategies:

Stacking Coupons: This is key! Combine manufacturer coupons (found on product websites or printable coupon sites) with store coupons (often found in store apps or weekly ads) for maximum discount. Remember, some stores allow for even more stacking by combining digital coupons with physical ones.
Read the Fine Print Religiously: Pay close attention to expiration dates, restrictions, and any limitations on coupon usage (e.g., limit one coupon per purchase).
Master Your Store’s Policies: Each online retailer has its own coupon policy. Understand how they handle multiple coupons, whether they double coupons, and any restrictions on combining offers.
Strategic Shopping Lists: Don’t buy something just because you have a coupon. Create a shopping list based on your actual needs and then look for coupons on those items. This prevents impulse buys fueled by discounts.
Loyalty Programs and Cash Back Apps: Maximize savings by combining coupons with store loyalty programs and cash back apps like Fetch Rewards or Rakuten. These apps offer extra savings and rewards on your purchases.
Use Subscribe & Save Options: Many online retailers offer discounts when you subscribe to regular deliveries of products you use frequently. Be sure to calculate if this truly saves you money in the long run and remember to cancel the subscription if needed.

Beyond Coupons:

Utilize Sales and Flash Deals: Take advantage of online sales and flash deals, often promoted via email or social media. Combining these deals with coupons can lead to incredible savings.
Free Shipping Thresholds: Strategically add items to your cart to reach the free shipping threshold. This can negate the cost of shipping and add to your overall savings.

What is the secret to Extreme Couponing?

The secret to extreme couponing, as a regular buyer of popular goods, lies in strategic planning and disciplined execution. Buying only what you use is paramount. No deal, no matter how incredible, offsets the cost of unused, expiring items. This requires meticulous organization – a well-maintained inventory of household staples helps identify items nearing depletion, allowing targeted couponing efforts.

Understanding sales cycles is crucial. Popular items often follow predictable patterns of price fluctuation. Knowing when a particular item hits its lowest price point maximizes coupon effectiveness. Combine this knowledge with manufacturer coupons, store coupons, and loyalty program rewards for exponential savings.

Stockpiling is a core element, but only for frequently used items with long shelf lives. Avoid impulsive stockpiling of perishable goods or items you rarely consume. Prioritize non-perishable items with consistent demand. This prevents waste and maximizes the return on coupon usage.

Utilizing multiple resources is key. Explore various coupon websites, apps, and newspaper inserts. Don’t solely rely on a single source. Compare prices and coupon values across different stores to pinpoint the best deals. Online forums and communities dedicated to couponing offer insider tips and tricks, helping you uncover hidden savings.

Time commitment is a significant factor. Extreme couponing requires dedicated time for planning, organizing, and shopping. Factor this into your schedule. The effort pays off in substantial savings, but it’s not a passive activity.

Is extreme couponing illegal now?

No, extreme couponing isn’t illegal per se, but pushing the boundaries can lead to serious legal trouble. The claim about it being “a form of counterfeiting” is an oversimplification and generally inaccurate. However, certain actions related to extreme couponing, such as using altered or counterfeit coupons, or engaging in organized coupon fraud schemes (like buying large quantities of items solely to resell them at a profit after using multiple coupons), are definitely illegal and can result in hefty fines and even jail time. Many retailers have strict coupon policies that, if violated, can lead to bans from their stores. These policies frequently limit the number of identical coupons accepted per transaction, restrict the use of expired coupons, and prohibit the stacking of manufacturer and store coupons beyond stated limits.

Savvy shoppers often use couponing apps and websites to find deals and track their savings. These resources can be incredibly helpful for finding legitimate coupons and optimizing your shopping strategy within legal and ethical boundaries. Remember, the key is to be responsible and informed. Read the fine print on coupons carefully, be aware of store policies, and always respect the intended purpose of couponing—saving money on your own purchases, not creating a profitable business exploiting loopholes.

While significant savings are possible through responsible couponing, the potential penalties for illegal activity far outweigh any perceived benefit. It’s simply not worth the risk of facing legal repercussions or being banned from your favorite stores.

How effective are discount codes?

Discount codes are a game changer for online shopping! They totally manipulate you into buying stuff, in the best way possible, of course. That feeling of getting a deal is addictive. I mean, who doesn’t love saving money?

Seriously though, studies show it works. One I read said people are twice as likely to buy something that’s 20% off. That’s HUGE! It’s all about perceived value – making something seem like a steal even if it’s not necessarily a bargain compared to other retailers.

Here are some things I’ve learned about discount codes:

Timing is everything: Codes often expire, so act fast!
Stacking codes: Sometimes you can use multiple codes in one order – that’s jackpot!
Email sign-ups: Retailers frequently send exclusive codes to their email subscribers.
Browser extensions: There are browser extensions that automatically apply discount codes at checkout. They’re lifesavers!

Beyond the percentage off, think about the free shipping threshold. Often, a small discount combined with free shipping makes a purchase more attractive than a larger discount with hefty shipping costs.

Pro tip: Don’t just grab the first code you find. Compare prices from different sites and see if the discount actually makes the price competitive.

What is the 3 3 3 rule in marketing?

The 3-3-3 rule is a new marketing technique designed to maximize impact with minimal text. It emphasizes brevity and clarity, focusing on three key elements: a three-word headline, three sentences for the body copy, and three bullet points in the call to action (CTA).

This approach challenges the conventional wisdom of lengthy marketing materials. By forcing marketers to distill their message to its essence, the 3-3-3 rule ensures better engagement and comprehension. Think of it as a powerful tool for grabbing attention in today’s fast-paced digital environment where consumers are bombarded with information.

Consider the effectiveness: a concise headline immediately grabs attention, the short body copy delivers the core message without overwhelming the reader, and a focused three-bullet CTA provides clear and compelling next steps. This streamlined approach leads to higher conversion rates due to its focus and ease of understanding.

While the simplicity is attractive, successful implementation requires careful planning and word selection. Every word must be powerful and purposeful. It’s a rule that rewards creativity and strategic thinking, demanding marketers to truly understand their target audience and the core value proposition.

Examples of successful application show a marked improvement in click-through rates and conversions. Businesses using this method report increased engagement and a better understanding of their message’s resonance with their customers. It is a tool worth exploring for anyone looking to improve their marketing ROI.